Kraft Heinz
8 Kraft Heinz employees answered 113 questions.

Company Talks > FMCG

Marketing Manager
Emerging markets is a very peculiar environment, is a very dynamic and fast changing environment so and it gives a very good learning opportunity essentially the speed of the market the reaction of the market i would say it's three four times higher than in Europe which is natural orator you know defined as metro market. So coming your have experienced a very dynamic and fluid context and this has helped me a lot to improve my ability my flexibility, my speed of reaction and the other feature of the emerging market is the number of whitespace opportunity that you have these require you to develop a very good decision-making skills and critical thinking and these helped me a lot and it's a very exciting context i would say it's much more fun than Europe.
Marketing Manager
I’ve never had a very boring day in my life at Kraft Heinz, every day is quite exciting. We work in a very competitive environment. So every day there is some issues coming out, there is competitive reaction to all our work plans so to manage this complexity, we try to structure daily and suppose to manage this huge complexity and dynamic environment so what we do, early in the morning we have a round of meetings with our Commercial Team with our Sales Team where we go over, analyze and track the performance and we define the action plan. Then we sit with Marketing and Trade Marketing Team and we perform some analysis on external and internal data. To again identify the risk and opportunities and we sit together to define the action plan to fill the gaps or to build the opportunities. On the second half of the day we normally meet our partner and our suppliers. We develop our consumer plan and strategy, we keep track of them. At the end of the day we work normally on the operations. We try to ensure that all these actions translate all the plan to tangible results.
Marketing Manager
Being a Marketing Manager Kraft Heinz means in very simple terms you are the brand guardian. As a brand guardian essentially you’re fully countable for the overall brand performance. We define the positioning of our brand and we drive a plan to achieve this position in a communication plan. Then we are responsible for the innovation. So we define new selling proposition and we re-evaluate the consumption in the market. We are responsible for the market strategy, so what we do, we define our distribution strategy and our distribution objective by region, country and channel. And ultimately we are responsible for the pricing strategies. So we define price, again by channel, by region and by product. All these combined together are supposed to drive your category consumption and ultimately we are responsible for these overall results. This is a very important role and this is very exciting role.
Marketing Manager
We are the brand guardians so what does it mean it means that we are fully accountable for the brand performance and we control for the mansion in marketing, control the product and it's proposition we control the price we control the promotion and the communication about the product we control the place so what we sell the product so what we do in marketing we manage all these for dimension and put in place actions and plans to address all these four dimensional when across all the fourth dimension. To give you a simple example, we set the very ambitious plan in this region to become leader of course all the market in our main category which is ketchup. How did we implement this vision, the strategy? First on the product dimension we have completely rationalized our portfolio so we got rid of what is called tale of our portfolio and we have just the set to keep in the market the high-value excuse will work on the innovation part so we decided to bring into the market new products with high value and high relevant for the consumer, on the other end on the communication part on the promotion part we decided to launch a new TV copy developed in the region and along with it we decided to build a new digital platform so this was a very massive communication plan and the brand communicate the superiority of our product. We then work on the price the mention that we decided to streamline our portfolio mechanic and to focus solely on the big volume driver promotion in our portfolio and we decided to review the overall pricing strategy across the markets and ultimately on the place with the city to improve our distribution across all the relevant channels in the region. When we put together on these for the mansion we deliver dramatic results in the region so it's two years in a row that we grow very high double-digit for two consecutive year so at the end all these marketing job combined together paid off.
Marketing Manager
I'll give myself as an example for it so I've been given the opportunity to grow very quickly in the organization so I've been ready through different roles than a beginning the opportunity to come to Dubai to experience new challenges and new market environment and when in Dubai also given the opportunity to enlarge my product portfolio responsibilities so the opportunities can be found both on our vertical career path or on horizontal career path so you can progress into your career in marketing but you can also expand your responsibilities within your camera roll and in terms of the global opportunity there's plenty of chance to be relocated into a new country we have more than 40 offices around the globe and one of the key value of the company is “consumer first” so the company's really putting marketing in the center of the organization it is a market eccentric organization.
Marketing Manager
Kraft Heinz is a company which has a hunger for success what does it mean, it means that in the DNA of the company there's a winning mentality and this reflects into our daily job and to the people you work with so the team and the leadership team really encourages you to take on big challenges to take on a big project and this is a big motivator for me.
Marketing Manager
Very easy to get familiar with the city, infrastructure of the city. Very friendly for expat people like me people coming from not only from Europe but any place of the world. Is a very good place to experience the concept of diversity so there's people from different cultural background, religious background and we all live together in a very collaborative environment so it's very nice to experience the life of Dubai and the concept of the melting pot of people and culture of religion.
Quality Assurance Regulatory Manager
I do ensure compliance of products compliance of products 100% we do not have tolerance for any non-compliance, so compliance against regulations in the local markets where we sell our products one of the things that I look after our checking what are the food laws and regulations in the countries that I'm responsible of which are Middle East countries North Africa and Turkey I do gather all the regulations and requirements and make sure that our products are meeting these requirements.
Head of Planning
So usually it starts with we have a lot of daily weekly and monthly routines usually it starts with daily review with my supply chain director we sit and we look at all the critical items and let me to solve for the day or things that's really key priorities. I do have a similar discussion with my team internally we look at each other's needs to be expedited we look at where these issues that needs to be resolved very quickly easily spend about half an hour every morning sitting and doing that then once we can sit with each of my supply planners we look at orders that's due to depart this week next week and the week after and make sure that there on time they've been produced there in full and that the ones that are due to arrive at the customer will have document actually place a try and make sure that there's no hiccups you know that we had before see if there is obviously an issue that arises we need to solve very quickly in this weekly floor and make sure we're always on top of of what we are doing. with my demand planning team look at inventory that we have in place at the distributor other any items that are low on stock do we need to bring anything forward we need to notify the customers something will be late and it will impact their in market styles depending on the time of the month will spend time on the business outlook the planning for the full year you know what will the shipments be up until the end of the financial year and will also work on some of the key projects do reporting as well certain weeks we will have reportedly to come out in terms of customer service systems of supply chain kpi's center and market sales achievement vs plan.
Head of Planning
Our region looks after Middle East North Africa and Turkey which means that all the GCC countries relevant countries turkey specifically is a message in that report to us as well as the Arab speaking North African country so what we do is we have distributors in each of these markets we work with them like I said on a weekly or monthly basis to determine what in the morning is and we ensure that that stock it shipped to them from we have 27 different countries maybe my stock from some of its factories that belong to Kraft Heinzi some of its co-packers and we consolidate that the mourned into container loads and we ship it from factory directly to the destination country not necessarily through by mostly directly and we ensure that it's from a documentation point of view from your point of view it arrives on time and ready for the customer to use the cell either to his in customers. most projects focused on improvement of projects one example is at the moment we're looking at automating a lot of our manual activities in terms of customer service and order captioning and invoicing reason for that is we are growing and with the capacity that we see that we will need in the future we would like to be free of the capacity of individuals to focus on value adding but of projects and activities instead of everyday mundane capturing the same thing over and over again so we're looking at automating we're also looking at the capital projects you know is it necessarily always the best to produce your products in another country the Middle East is notoriously focused on shelf life of the products when they arrived and because our products come from all over the world sometimes we struggle with the amount of shelf life remaining when it arrives in the Middle East so we always looking at it should be rather produced locally should we move it from wherever its be produced now to another country is their impact on duties and impact on cost that we can you know use to make up products more competitive in the market. those other things are the things that we that we work on a project basis and then we've got you know five or six big projects at any given time up running between the different supply chain departments.