Kraft Heinz
8 Kraft Heinz employees answered 113 questions.

Company Talks

Marketing Manager
Being a Marketing Manager Kraft Heinz means in very simple terms you are the brand guardian. As a brand guardian essentially you’re fully countable for the overall brand performance. We define the positioning of our brand and we drive a plan to achieve this position in a communication plan. Then we are responsible for the innovation. So we define new selling proposition and we re-evaluate the consumption in the market. We are responsible for the market strategy, so what we do, we define our distribution strategy and our distribution objective by region, country and channel. And ultimately we are responsible for the pricing strategies. So we define price, again by channel, by region and by product. All these combined together are supposed to drive your category consumption and ultimately we are responsible for these overall results. This is a very important role and this is very exciting role.